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Thanks, Hank!

I think Henry would be proud of the direction Ford is going lately.  The new Fiesta and Focus stand poised to return small domestic cars to respectability.  The Mustang is still the cream of the new muscle car crop.  The F-150 is still the F-150, which is good.


All these good vibrations must be rubbing off on the marketing department as well.  The launch of the Fiesta has been handled very well, with tie-ins to American Idol and the creative youth of the country as well as a good web presence and a reservation campaign that has surprised even me.


A few months ago, I decided to sell my 20+ year old sports car and get something more economical, but wanted to get something that was still a "cool" car.  I reserved a Fiesta, but ultimately ended up going a totally different (cheaper) direction.  Apparently that information didn't get past the dealer back to Ford, as I am still receiving the marketing goodies they send out to those with a reservation.


Today I received a tube from Ford in the mail.  Inside was a small box, about the size of a 1:43 scale model.  It had pictures of the Fiesta, top, front, back, and sides on it.  Inside I found a 1GB USB flash drive in the shape of a Fiesta.  I am impressed.  So kudos to Ford for doing something right, and for making some cool cars.
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